Worcester BID

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Christmas in Worcester

Christmas 2018 Information for BID Businesses

This year’s Worcester BID Christmas campaign is built around a ‘Christmas in Worcester’ theme incorporating an illustration style representing the city centre’s offer to shop, eat and play/celebrate. 

The core messages outlined on the posters are about the shopping offer, late night shopping Thursdays and the city centre food and drink venues to celebrate with more details on the website and social media.

This multi-channel marketing campaign will particularly focus on Worcester and neighbouring towns and cities including Malvern, Cheltenham, Evesham, Droitwich, Bromsgrove, Kidderminster, Redditch, part of the Black Country area, South Birmingham and Shirley/Solihull.This year’s campaign reach was an impressive 1,149,034 with an increase of 111,864 compared to 2017 campaign.Christmas in Worcester was in partnership with City Council, Cathedral Square and Crowngate. The campaign engaged with over 100 BID Businesses increase of 30% participation from the previous year.


Christmas in Worcester Print Campaign
(Print Advertising Reach – 1,054,018 (increased reach of 251,603 compared to 2017 campaign)

The Saturday Times, 4 page spread in the “Eat” magazine. Featuring a weekend in Worcester
The Guardian
The Mail on Saturday
Metro (Birmingham)
Train Interiors
Bus Rears
Radio Campaign – covering Cheltenham, Gloucester, Hereford and Worcester
Live 24 7 – November & December
Newsquest – 3-week campaign Worcester News, Berrow’s Worcester Journal, Malvern Gazette, Ledbury Reporter, Evesham & Cotswold Journal, Kidderminster Shuttle, Stourbridge, Halesowen, Dudley News, Redditch Advertiser, Bromsgrove & Droitwich Advertiser
Families Magazine
Worcestershire Now Magazine


Christmas in Worcester Digital Campaign

This year’s digital campaign featured Instagram takeovers, interactive advent calendar, gifs for Instagram, focused business and events posts as well as featuring our beautiful film clips of Christmas in Worcester.


Key 2018 dates:

Thursday 22nd November 2018                  Worcester Christmas Lights Switch-On

Sunday 25th November 2018                      Arrival of Father Christmas

Thu 29th Nov – Sun 2nd Dec 2018              Worcester Victorian Christmas Fayre

Thu 6th Dec – Sun 23rd Dec 2018               Christmas Market at Cathedral Square


Click here to read the Worcester Victorian Christmas Fayre Letter with details about opening times, road closures, access, entertainment and more.



Snapchat filters for use at the Christmas Light Switch On, Christmas Fayre, Christmas Party’s and a general Christmas in Worcester filter. Don’t forget to tag #ChristmasInWorcester .

Image1 Image2 Image5


Worcester BID is working in partnership with Worcester City Council and Crowngate to host a one stop Christmas website (www.christmasinworcester.com), facebook page and twitter account to promote all things #ChristmasinWorcester. Please follow and share posts on

Take a look at www.christmasinworcester.com to find out about all things Christmas taking place at Worcester city centre this year.


How can BID businesses get involved and support the Christmas in Worcester campaign?

  • Follow our Christmas in Worcester Facebook, Twitter, Instagram and Snapchat accounts and share our posts
  • Tag/mention us in your posts and we will share these throughout our social media accounts
    #ChristmasInWorcester @VisitWorcester
  • Email us your festive events, seasonal offers (Christmas, Black Friday, Small Business Saturday), Christmas menus, gift ideas, festive or success stories you would like us to feature on the Visit Worcester website and in social media posts on @VisitWorcester. Please email details including quality jpeg images to info@worcesterbid.com
  • Provide free sampling opportunities for Christmas shoppers and event visitors (on street/in store), hand out leaflets with offers for repeat visit or treat your customers to a mince pie or free hot drink 


What and when is Small Business Saturday?

Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities. The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses. In 2018 Small Business Saturday will take place on Saturday 1st December.


Are there any opportunities to get involved in Small Business Saturday?

  • In-store competitions, activities, special offers, etc. on Saturday 1st December 2018 – promoted via @VisitWorcester (B2C) social media accounts. Please email details to the BID team on info@worcesterbid.com
  • Register and advertise your business on the Small Business Finder for free! *
  • Download the Small Business Saturday logos to use on your website or social media! *
  • Send off for, or download (and print at home) the free Small Business Saturday marketing pack *
  • If you’ve got any plans for the day, be sure to tell the Worcester BID team info@worcesterbid.com; 01905 731612 and Small Business Saturday team* in advance about it, so we can give you a shout out via Facebook, Instagram and Twitter. Use #Worcester and #SmallBizSatUK or tag @WorcesterBID.

More resources can be found on (*) https://smallbusinesssaturdayuk.com/


To view previous years’ Christmas campaign pages please click on the links below.

BID Christmas 2015 Artwork 




Working in partnership for a magical Christmas in Worcester:

Worcester City Council