shop eat play | live
This year’s Worcester BID Christmas campaign is built around a ‘Christmas in Worcester’ theme incorporating an illustration style representing the city centre’s offer to shop, eat and play/celebrate.
The core messages outlined on the posters are about the shopping offer, late night shopping Thursdays and the city centre food and drink venues to celebrate with more details on the website and social media.
This multi-channel marketing campaign will particularly focus on Worcester and neighbouring towns and cities including Malvern, Cheltenham, Evesham, Droitwich, Bromsgrove, Kidderminster, Redditch, part of the Black Country area, South Birmingham and Shirley/Solihull.This year’s campaign reach was an impressive 1,149,034 with an increase of 111,864 compared to 2017 campaign.Christmas in Worcester was in partnership with City Council, Cathedral Square and Crowngate. The campaign engaged with over 100 BID Businesses increase of 30% participation from the previous year.
Christmas in Worcester Print Campaign
(Print Advertising Reach – 1,054,018 (increased reach of 251,603 compared to 2017 campaign)
The Saturday Times, 4 page spread in the “Eat” magazine. Featuring a weekend in Worcester
The Guardian
The Mail on Saturday
Metro (Birmingham)
Train Interiors
Bus Rears
Radio Campaign – covering Cheltenham, Gloucester, Hereford and Worcester
Live 24 7 – November & December
Newsquest – 3-week campaign Worcester News, Berrow’s Worcester Journal, Malvern Gazette, Ledbury Reporter, Evesham & Cotswold Journal, Kidderminster Shuttle, Stourbridge, Halesowen, Dudley News, Redditch Advertiser, Bromsgrove & Droitwich Advertiser
Families Magazine
Worcestershire Now Magazine
Christmas in Worcester Digital Campaign
This year’s digital campaign featured Instagram takeovers, interactive advent calendar, gifs for Instagram, focused business and events posts as well as featuring our beautiful film clips of Christmas in Worcester.
Key 2018 dates:
Thursday 22nd November 2018 Worcester Christmas Lights Switch-On
Sunday 25th November 2018 Arrival of Father Christmas
Thu 29th Nov – Sun 2nd Dec 2018 Worcester Victorian Christmas Fayre
Thu 6th Dec – Sun 23rd Dec 2018 Christmas Market at Cathedral Square
Click here to read the Worcester Victorian Christmas Fayre Letter with details about opening times, road closures, access, entertainment and more.
Snapchat filters for use at the Christmas Light Switch On, Christmas Fayre, Christmas Party’s and a general Christmas in Worcester filter. Don’t forget to tag #ChristmasInWorcester .
Worcester BID is working in partnership with Worcester City Council and Crowngate to host a one stop Christmas website (www.christmasinworcester.com), facebook page and twitter account to promote all things #ChristmasinWorcester. Please follow and share posts on
Take a look at www.christmasinworcester.com to find out about all things Christmas taking place at Worcester city centre this year.
How can BID businesses get involved and support the Christmas in Worcester campaign?
What and when is Small Business Saturday?
Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities. The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses. In 2018 Small Business Saturday will take place on Saturday 1st December.
Are there any opportunities to get involved in Small Business Saturday?
More resources can be found on (*) https://smallbusinesssaturdayuk.com/
To view previous years’ Christmas campaign pages please click on the links below.
Working in partnership for a magical Christmas in Worcester:
