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The Great British High Street (GBHS) Awards are an exciting opportunity for councils, businesses, community groups and volunteers to learn from the leading examples of the ways in which high streets are succeeding in overcoming the challenges of a rapidly changing environment.
The shortlisted high streets are eligible to win up to £10,000 for their local community, plus have the opportunity for their local businesses and consumers to extend their participation in a Visa GBHS Spend & Win Competition, which rewards the people that make our high streets so special.
Worcester’s entry builds on being a small city with a lot happening. A community art trail was recently launched, with 57 unique giraffe sculptures popping up all over the high street, attracting visitors of all ages into the city to raise money for the local hospice. Worcester High Street hosts many large-scale festivals for literature, food, gin, music and beer, alongside community events such as Carnival and Pride. Education campaigns such as ‘feed the bins, not the gulls’, gull-proof sacks and smart bins are an effort by the Worcester community to make its high street an even better place to visit.
We would like to thank everyone who has supported our GBHS social media campaign and voted using hashtags #MYHIGHSTREET and #GBHSWorcester to register a vote on Facebook, Twitter and Instagram. Social media votes contribute 30% of the final score for the Awards and we have had a very positive visit by the GBHS judges alongside the Visa Street Teams in October. Voting has now closed.
Here are some great examples of social media posts as part of the GBHS campaign by BID businesses saying why they love Worcester and we have also created a little thank you video for you to view.