Christmas in Worcester 2017

Christmas 2017 Information for BID Businesses

This year’s Worcester BID Christmas campaign is built around a ‘Christmas in Worcester’ theme incorporating an illustration style representing the city centre’s offer to shop, eat and play/celebrate. 

The core messages outlined on the posters are about the shopping offer, late night shopping Thursdays and the city centre food and drink venues to celebrate with more details on the website and social media.

 

 

 

 

 

 

Christmas in Worcester Print Campaign

With the aim of getting people to spend Christmas in Worcester and also keeping them in the city rather than journeying elsewhere, we are utilising:

Print  distribution coverage of 802,415
Metro(Birmingham),
Live 24/7 magazine in November and December
Newsquest titles: Worcester News, Berrow’s Worcester Journal, Malvern Gazette, Ledbury Reporter, Evesham & Cotswold Journal, Kidderminster Shuttle, Stourbridge, Halesowen, Dudley News, Redditch Advertiser, Bromsgrove & Droitwich Advertiser
Worcester Victorian Christmas Fayre Magazine
Famillies Magazine
All About Magazine
Worcestershire Now Magazine
The Times and The Mail (WM region) gift guide insert showcasing our fabulous independent (18/11/17 and 19/11/17)

 

Christmas in Worcester Digital Campaign

Instagram takeover by BID Businesses
Friday 1st December – The Cardinals Hat
Saturday 2nd December – Anja Potze Fine Jewellery
Sunday 3rd December – Worcester Victorian Christmas Fayre

To be involved in the Instagram takeover please contact Sam Murphy sam.murphy@worcesterbid.com

 

 

Interactive advent calendar

The advent calendar will be going live Friday 1st December and will be based on the Visit Worcester Facebook page. www.facebook.com/VisitWorcester/

Business film clips for social media

Snapchat filters for use at the Christmas Light Switch on, Christmas Fayre, Christmas Party’s and a general Christmas in Worcester filter
  

Snapchat Party

This Christmas to help you celebrate, Worcester BID want to throw a few more goodies into the festive mix! From the 1st to the 22nd December use our festive Snapchat filter for Christmas in Worcester. Save your Snapchat photos and party selfies, post them on social media using the hashtag #ChristmasInWorcester. Each week we will deliver chocolate and Bucks Fizz to 2 winners.

This multi-channel marketing campaign will particularly focus on Worcester and neighbouring towns and cities including Malvern, Cheltenham, Evesham, Droitwich, Bromsgrove, Kidderminster, Redditch, part of the Black Country area, South Birmingham and Shirley/Solihull.*

Worcester BID is working in partnership with Worcester City Council and Crowngate to host a one stop Christmas website (www.christmasinworcester.com), facebook page and twitter account to promote all things #ChristmasinWorcester. Please follow and share posts on

• Facebook: facebook.com/christmasinworcester/
• Twitter: @ChristmasinWorc / twitter.com/christmasinworc

Further channels for advertising such as train posters are used by our partners to promote Worcester and its Christmas offer.

Take a look at www.christmasinworcester.com to find out about all things Christmas taking place at Worcester city centre this year.

 

How can BID businesses get involved and support the Christmas in Worcester campaign?

• Follow our Christmas in Worcester Facebook and Twitter accounts and share our posts
• Tag/mention us in your posts and we will share these throughout our social media accounts
  @ChristmasinWorc; @WorcesterBID; #Christmas #Worcester
• Email us your festive events, seasonal offers (Christmas, Black Friday, Small Business Saturday), Christmas menus, gift ideas, opening times, festive or success stories you would like us to feature on the website and in social media posts. Please email details including quality jpeg images to info@worcesterbid.com
• Staff to dress up in Victorian costumes during the Worcester Victorian Christmas Fayre (e.g. top hats and waistcoats for gentlemen and Victorian dresses, caps or aprons for ladies) in-store or on street for promotions
• Provide free sampling opportunities for Christmas shoppers and event visitors (on street/in store), hand out leaflets with offers for repeat visit or treat your customers to a mince pie or free hot drink
• In-store competitions promoted via social media accounts and the Christmas website
• Integrate the official Christmas in Worcester artwork in your own promotions, on social media and use the poster template for your own messages.
• Christmas Opening Hours, we have collated the opening hours of some of the larger retailer and to give you a guide when the city is open during the festive season also to encourage you to open later on a Thursday night for late night shopping and create an experience for the late night shopper.  Christmas 2017 Opening Hours

 

 

What and when is Small Business Saturday?

Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities. The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses. In 2017 Small Business Saturday will take place on Saturday 2nd December.

 

 

To view previous years’ Christmas campaign pages please click on the links below.

 

 

 

Working in partnership for a magical Christmas in Worcester: