Christmas 2015 Information for BID Businesses

This year’s Worcester BID Christmas campaign is built around a ‘Pop into Worcester’ theme incorporating an illustration in a 3D pop up style visualising representing the city centre’s offer to shop, eat and play. The core message of ‘Pop into Worcester’ is used as a call for action and to show that it’s easy and convenient to go to Worcester. ‘Because once upon a time is never enough’ is used to instil a feeling of loyalty to support local businesses long term and that they want to come back to experience more.

With the aim of getting people to spend Christmas in Worcester and also keeping them in the city rather than journeying elsewhere, we have bought advertising space in local and regional papers, lifestyle magazines, the back of buses, at train stations, petrol stations and major A roads. A dedicated newspaper wrap around Berrow’s Worcester Journal and a postcard campaign will be reinforcing the message to 50,000 households. This is complemented by an online campaign including Google Display Network advertising, a series of emailers and social media posts.

This multi-channel marketing campaign will particularly focus on Worcester and neighbouring towns and cities including Malvern, Hereford, Cheltenham, Evesham, Droitwich, Bromsgrove, Kidderminster, Shirley and Solihull.*

The Christmas in Worcester campaign is complemented by the Uniquely Worcester campaign, which focusses on the promotion of independent businesses in the Worcester BID area.

Take a look at www.worcesterbid.com/christmas to find out about all things Christmas taking place at Worcester city centre this year.

To take a look at the individual campaign elements/artwork, please click on the links below:

• Berrow’s Worcester Journal Wrap, 05/11/2015:
• Newsquest adverts published throughout November & December in the:
  – Berrow’s Worcester Journal
  – Evesham Journal
  – Cotswold Journal
  – Malvern Gazette
  – Ledbury Reporter
  – Kidderminster Shuttle
  – Droitwich & Bromsgrove Advertiser
  – Hereford Times
• Live 24/7 Magazine in December
• Edge Magazine in December
• City Live Magazine in December
• Bus Backs on First buses operating in & around Worcester (this may include the Birmingham & Malvern routes), November & December
• Railway stations, petrol station forecourts & major A-Roads in Worcester & neighbouring towns and cities, October – December:
  Worcester BID Christmas 4 Sheet
  Worcester BID Christmas 6 Sheet
• A4 & A3 posters – displayed at Worcester BID businesses & surrounding areas.
• A6 Postcards distributed to 50,000 households in & around Worcestershire:
• Worcester BID Christmas Website
• Worcester BID Facebook
• Worcester BID Twitter
• Christmas in Worcester Emailers
• Google Display Network adverts

Worcester BID is also proud to support the Storytime with Father Christmas at CrownGate to ensure a coherent Christmas activity drawing visitors into Worcester city centre, including:

• Giant Nutcrackers
• Nutcracker Trail Booklet
• Father Christmas Story Time. For details see www.worcesterbid.com/christmas

To help BID businesses with information about Christmas in Worcester, we will be collating a frequently asked questions document. To view/download this FAQ file, please click here (following soon).

For information about the Worcester Victorian Christmas Fayre, including road closure times and opening times, the new organiser LSD Promotions has provided a newsletter for businesses and residents. To view/download this file, please click here.

With Christmas approaching fast many shop windows are now having that inviting warm glow and showing off businesses and their products at their best. To showcase the great creativity that has gone into these Christmas window displays and to reward the efforts made by businesses and their staff, city centre businesses now have the opportunity to enter their festive windows for the new Worcester News Christmas Window Dressing Competition.

To view previous Christmas campaign pages please click on the links below.