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With over 300 independently run businesses in the city centre, Worcester boasts a unique mix of shops, restaurants, cafés, bars and other service providers. Between now and Saturday 5th December the ‘Uniquely Worcester’ campaign is set to embrace and celebrate this diversity and quality.
New this year is the Uniquely Worcester Exclusive Offers Card, featuring 56 retailers, cafes, offices and pubs. People can pick up their free card from participating local businesses in the city centre, which can easily be spotted by their Uniquely Worcester bunting and posters, and other selected outlets in and around the city.
Worcester Business Improvement District (BID), which represents businesses with the aim to boost trade, started the campaign in 2010.
With around 60 per cent of Worcester city centre’s businesses being independently run, combined with the city’s rich heritage, it is these businesses that give the city its character and make sure it’s not just any other High Street. These businesses are often hidden gems, nestled within quirky streets and picturesque black and white buildings that help to make our city so special.
Nadja von Dahlen, Marketing & Events Manager at Worcester BID, said “As part of the Uniquely Worcester campaign we are looking to provide plenty of inspiration for people to shop, eat and play at Worcester’s independents leading up to Christmas and beyond. The new Uniquely Worcester Exclusive Offers card will be a great incentive to discover new, unique businesses and find that special something.”
For keen shoppers Worcester has an outstanding choice of independently owned boutiques and specialist shops selling everything from the latest fashionable designer wear and vintage clothing to gifts, hobby equipment, specialist items for left-handers and decorative home accessories.
There are plenty of independents, who take pride in using locally sourced products for their delightful homemade foods in Worcester – indulge in delicacies from local delis, enjoy a cream tea at one of the city’s award-winning cafés, take a sip of wine or real ale at Worcester’s welcoming bars and pubs or make it a night out and meet with friends for a relaxing dinner at a city centre restaurant.
Ms von Dahlen added “Our local businesses really value the support they get from locals and visitors. It is hugely important that people keep backing these independents, as they keep the city vibrant and maintain its distinct character, which draws more people into Worcester and ensures the whole city is buzzing. Their product knowledge and levels of customer service are incredible.”
Locals and visitors are encouraged to discover areas they may not have seen before and to enjoy exclusive offers available every time they shop, eat and play at selected independent businesses in Worcester city centre when they use the offers card between now and 5th December 2015. The offers can be viewed at www.uniquelyworcester.com and also via @UniquelyWorc on Twitter or www.facebook.com/UniquelyWorcester.
