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Customer service levels in Worcester city centre are on the rise and that’s official!
Last night’s Worcester BID Customer Service Awards saw numerous businesses scoop prizes after signing up to mystery shopping exercises and perhaps surprisingly to some, a bank came away as the overall winner. The Royal Bank Of Scotland (Future Williams and Glyn), based in St. Nicholas Street won the professional services prize and the Business of the Year with a perfect 100%.
116 assessments or mystery shopping exercises as they are more commonly known were undertaken on willing businesses in the city centre. This is the fifth time that the awards have been delivered by Worcester BID and 100 city centre employees attended the event in the Guildhall.
The winning business’ branch Bank Manager, Jennifer Butler said ‘We are delighted with the result and to be acknowledged for delivering excellent customer service. As a team we pride ourselves on how well we help our customers, both new and existing. This award highlights how important customer service is, and how we at the Worcester Branch aim to deliver high standards on a daily basis.’
The results showed that performances for Worcester’s businesses in retail and email were improving and that overall the city continued to perform very strongly. Food and drink outlets were also praised for their work on greeting customers on arrival, the quality of the food and the professional conduct and standards of dress for their staff.
Category winners on the night were:
‘The results have once again been excellent and are something that we should be very proud of in Worcester as our clients and customers do appreciate it and it undoubtedly leads to better trade’ added Head of Worcester BID Adrian Field. ‘We had 14 perfect scores out of the 116 assessments undertaken and so the winning businesses have performed extremely well.‘
Another winner, Paula Farrington, owner of Embrace Boutique in Reindeer Court and winner of the independent retailer award said ‘we are delighted with the result and it is great that the BID acknowledges the importance of customer service to ensure that the experience of shoppers is positive when in the city.’
Richard Apparicio-Davies, owner of Apparicio based in Pump Street who won the Health and Well Being category winners was equally delighted ‘I am really pleased for the team here who make sure that our customers feel as though they are the most important people in the world when they visit us. This is a great boost for the business and the awards are very positive for Worcester generally’.
