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A major new scheme to overhaul the existing pedestrian signage and help people navigate around Worcester city centre has been completed. 48 brand new fingerpost signs have been installed replacing the previous stock which was thought to be over 25 years old. Funded by the businesses that are part of the Worcester Business Improvement District (BID), the scheme highlights the newer attractions such as the Hive and University City Campus as well as highlighting the shopping centres and historical commercial streets such as Friar Street, New Street and Sidbury.
‘The previous brown fingerpost signage looked awful, was outdated and the new installation was a key project that the business community wanted the Worcester BID to deliver’ said Head of Worcester BID, Adrian Field. ‘We have been able to highlight like never before commercial areas including Reindeer Court, The Hopmarket, Cathedral Plaza, Sidbury and CrownGate Shopping Centre as well as the tourist attractions, new buildings such as the Hive as well as ensuring that signage from key arrival points in the city informs those not familiar with Worcester which direction to head to.’
Alison Pickerill, BID Director and Marketing Manager at Peplow Jewellers in High Street added ‘The aim of the signage project was to satisfy the desire of businesses by highlighting the key areas more prominently to visitors. We wanted to make their experience much easier wherever they want to go and to also encourage them to venture throughout the city centre into places that they may not have explored before.’
The project, which includes finials of the Worcestershire Pear, is the latest in the line of schemes that have been delivered by the Worcester BID to help businesses in the city centre. Businesses will be going to ballot in November to ascertain whether they wish the BID to continue for another 5 years. In the current term, Worcester BID have been responsible for events such as the recent Foodie Festival, Chocolate Day, Motor Festival as well as RingGo Pay for Parking by Phone and the nationally award winning open4business campaign during and after the floods in February.
