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A brand new campaign which aims to promote fashion, health and wellbeing in Worcester’s businesses is set to be launched with members of the public able to sample a huge variety of themed activities. The new ‘Aspire Worcester’ campaign coordinated by the Worcester Business Improvement District (BID) will encompass a plethora of quality fashion and wellbeing themed products, services and activities within Worcester’s independently owned businesses and big High Street names from this Thursday (8th) to Sunday 11th September. Among the activities taking place, locals and visitors can indulge in a beauty makeover, enjoy a relaxing hand massage, make their own bath bombs or join an exclusive night of pampering and fizz. Free wellbeing themed activities include laughter yoga and tai chi sessions, lunchtime de-stressers and relaxation sessions. There are also family friendly bounce and rhyme sessions available, plus CV and interview advice and a dedicated home and lifestyle event to look at the entire family’s wellbeing in a wider picture. The latest style and designer trends can be discovered at four exciting fashion shows being organised by House of Fraser, Stripes, Topshop/Topman, and Sophie Wynne-Owen as well as selected partners. Healthier choices food and drink sampling and mocktail making are also on the menu in a bid to encourage a healthier lifestyle. City centre visitors can also benefit from free health MOTs, step tests, running gait analysis or guided health walks. For those feeling energetic there will also be a climbing wall being run by the Army Careers Service, the opportunity to try a judo class, and to climb the Cathedral Tower. A variety of free activities and workshops are available themed around outfit building, how to build a capsule wardrobe, take a body shape analysis and learn how to style a stole. There is also the chance to enter the vintage hair stylist experience competition and join a fittings and fizz session. Nadja von Dahlen, Worcester BID Marketing and Events Manager, said “The new Aspire Worcester campaign is a great opportunity for locals and visitors to sample and embrace the great mix of fashion, beauty, health and wellbeing themed offers and activities within our city centre businesses. The majority of events are also free to attend. Worcester city centre offers a vibrant shopping experience with an exceptional selection of independent shops and boutiques, major retailers and service providers who are involved in fashion, health and wellbeing, and so we wanted to celebrate this. The campaign with its associated events is a bit different to the Foodie and Motor Festivals that we organise in that it is the businesses who are laying on the activities in-store”. Pervin Chaudhury, Deputy Sales Manager at House of Fraser added “We couldn’t not get involved in the Worcester BID’s Aspire event and campaign, as it provides us with an opportunity to showcase what House of Fraser can offer in terms of fashion, health and wellbeing to our existing as well as new customers. We have activities taking place on all 4 days which we think people will love to experience.” The Aspire Worcester events and activities will be taking place within Worcester city centre businesses from Thursday 8th to Sunday 11th September. Further details are available on www.aspireworcester.com, on twitter @AspireWorcester or at www.facebook.com/aspireworcester Published 06/09/2016ALL YOU NEED TO FEEL GOOD AND LOOK GOOD
